.YOU MAY certainly not realise it, yet various fonts bring about different feelings. Serif typefaces, with tiny movements at the ends of characters, are actually frequently discovered in books and newspapers. They appear respected and also authoritative. Sans serif font styles, which are plain, can show up contemporary and also informal. Visual congruity offers readers a sense that they understand where they stand up it helps to create trust fund. In the case of The Financial expert, it establishes the tone for our news.